Reviving Tourism, In The Post-Pandemic ERA: Destination Management and Development of sustainability-based Tourism in Oman

Even though Oman is major tourist destination it is faced with a number of sustainability issues.
This research examines unsustainable issues associated with Oman’s tourism destination
management. The study also involves investigation of components that involve improvement in
the conservation efforts, cultural and environmental education as well as ethics and
responsibility. The study was conducted using different techniques of qualitative research:
primary data collection (interviews) and secondary data collection. The interviews were used to
identify the Oman’s major tourist attractions and sustainability issues affecting the industry. The
secondary data collected from the literature review were used to identify ways in which
sustainable tourism development in the Omani tourism industry can be achieved. The result shows
that there is lack of sufficient community involvement in tourism activities. The result also shows
that there is lack of proper control of waste generation at the attraction sites. The results also
indicate that there are laws and policies in place help in preservation and conservation tourism
facilities. However, further strengthening is needed to increase the number of natural reserves
from the available 15. The results of the analysis also show that in Oman, there is great tourism
potential, because of the great management and conservation of natural resources.
Keywords: Ecotourism, Sustainable tourism, Oman, Destination management, Environment
conservation