Virtual Facades: Exploring the Relationship Between Self-Presentation on Facebook and Social Anxiety Among Egyptian Generation Z Users

This study investigates the correlation between the ‘false-self’ – the persona presented to the public that may not accurately reflect one’s true identity – and social anxiety among Generation Z Facebook users in Egypt. An integrated methodology approach was used to explore the connection between Facebook usage, false self-presentation and social anxiety levels. Data were collected by administering a questionnaire targeting 420 Facebook users belonging to Egypt’s Generation Z demographic. The study findings demonstrate a strong positive correlation between higher Facebook usage intensity and false self-presentation. Furthermore, false self-presentation was found to be positively correlated with social anxiety. Significant gender differences in self-congruence on Facebook were revealed, supported by theories related to social norms and gender roles. These findings illustrate the potential influence of social media on gender identity and self-presentation, underscoring the need to take gender differences into account when studying the effects of social media on mental health. Additionally, significant differences in Facebook intensity and attachment between genders were revealed. This study adds to our understanding of the intricate relationship between social media use, self-presentation and mental health outcomes among Generation Z by providing insight into the risks associated with false self-presentation and high Facebook usage intensity.