TY - GEN
T1 - To outsource or self-manage social media interactions
T2 - 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
AU - Al-Badi, Ali H.
AU - Al-Hinai, Yousuf S.
AU - Al-Kharusi, Rahma
N1 - Publisher Copyright:
Copyright © 2016 International Business Information Management Association
PY - 2016
Y1 - 2016
N2 - Social media tools have made quick communication and free speech a reality, and yet many organizations still do not understand what social media tools are or how to deal with such phenomena. To help organizations deal with this new fast-spreading media a new breed of companies has come into existence; for example, 'socialeyez', 'meltwater', 'mccolins media', 'phenomena' and 'shareable brands'. These new companies provide services such as: media monitoring, listening analysis, newsletters, newsfeed and brand marketing etc. The main aim of this research is to answer the following question: Is it strategically better to use social media management tools or to hire a social media company to manage an organization's social media interaction? The objectives of this study are: 1) to explore the available social media tools that could be used to manage and utilize social media interaction; 2) to investigate the nature of the new breed of social media companies: how successful are they?; what tools do they use?; what kind of services do they provide?; 3) to find out how organizations are utilizing social media: do they have social media policies?; what tools do they use?; are they hiring social media companies to work for them?; if they are, then what are the benefits of employing such companies?) To achieve the research objectives, multi-method research was conducted, which comprised: 1) a literature review (journal, conference papers); 2) an examination of the social media companies' websites (and other online resources); 3) a short survey on the social media companies (sent by email); 4) a short survey on the private/public organizations (also sent by email).
AB - Social media tools have made quick communication and free speech a reality, and yet many organizations still do not understand what social media tools are or how to deal with such phenomena. To help organizations deal with this new fast-spreading media a new breed of companies has come into existence; for example, 'socialeyez', 'meltwater', 'mccolins media', 'phenomena' and 'shareable brands'. These new companies provide services such as: media monitoring, listening analysis, newsletters, newsfeed and brand marketing etc. The main aim of this research is to answer the following question: Is it strategically better to use social media management tools or to hire a social media company to manage an organization's social media interaction? The objectives of this study are: 1) to explore the available social media tools that could be used to manage and utilize social media interaction; 2) to investigate the nature of the new breed of social media companies: how successful are they?; what tools do they use?; what kind of services do they provide?; 3) to find out how organizations are utilizing social media: do they have social media policies?; what tools do they use?; are they hiring social media companies to work for them?; if they are, then what are the benefits of employing such companies?) To achieve the research objectives, multi-method research was conducted, which comprised: 1) a literature review (journal, conference papers); 2) an examination of the social media companies' websites (and other online resources); 3) a short survey on the social media companies (sent by email); 4) a short survey on the private/public organizations (also sent by email).
KW - Analysis
KW - Government
KW - Listening and management tools
KW - Monitoring
KW - Social media tools and companies
UR - http://www.scopus.com/inward/record.url?scp=84984622148&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84984622148&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84984622148
T3 - Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
SP - 3010
EP - 3020
BT - Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
Y2 - 4 May 2016 through 5 May 2016
ER -