Abstract
The purpose of this study is to investigate the effect of advertising on Omani women buying behavior. The survey method was conducted with a structured questionnaire that was distributed to 50 women selected randomly from Muscat. The findings shows that advertising plays a very significant role in influencing consumers buying behavior. The respondents confirmed that the advertisements change their perception towards buying the products or brands and the frequency of advertisement increases their demand for advertised products. The result analyses also show the Omani women influence more by the TV advertising compared to other social media.
| Original language | English |
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| Pages (from-to) | 7 |
| Number of pages | 9 |
| Journal | International Research Journal of Engineering and Technology (IRJET) |
| Publication status | Published - 2020 |