Sustainability of global and international business operations during the adversity and hardship

Ramo Palalic*, Robert D. Hisrich, Leo Paul Dana, Veland Ramadani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


The COVID-19 pandemic has altered the way business is conducted. The widespread closure of commercial organizations presents opportunities to reset the way business activities are conducted. Regardless of the organization’s size or its status as a domestic or international firm, due diligence is required to find solutions that will allow firms to sustain their business activities in uncertain times. This study addresses this issue and attempts to identify issues that require urgent attention so that organizations can be effective and efficient in their global operations. In this context, the study proposes three imperatives for global/international businesses to sustain their operations in the long term. These imperatives include having a strong reserve fund, access to a local mutual fund, and networking to form alliances in host countries. Other implications are discussed, and we identify areas for future research.

Original languageEnglish
Pages (from-to)18-26
Number of pages9
JournalHeritage and Sustainable Development
Issue number1
Publication statusPublished - Jan 2022


  • Alliances
  • COVID-19
  • Local mutual funds
  • MNEs
  • Networking
  • Pandemic
  • Reserve funds
  • Sustainability

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Engineering (miscellaneous)
  • Architecture
  • Environmental Engineering

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