Personal Motivations and Entrepreneurship Career Intentions: Testing Theory of Planned Behaviour

Tarig Gibreel*, Lokman Zaibet, Sheikha Al Akhzami, Abdelrahman Mohamed Ahmed Elhaj

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study evaluates how personal attitudes, subjective norms, and perceived behavioural control can influence an individual’s intentions to become an entrepreneur based on planned behaviour and individual innovative cognitive style framework. A sample of 246 students was surveyed in the Sultan Qaboos University (164 females & 82 males). Three models were constructed in which the variables were hierarchically presented into the regression equations. Firstly, the theory of planned behaviour model comprises only those variables stated by the theory. Secondly, the innovative cognitive style model comprised those extracted as the innovativeness style measurements. The third model combined those variables specified the and variables of the. The obtained results suggest a positive link between personal attitudes, subjective norms, individual behaviour control and entrepreneurial intentions, and the innovative cognitive style and entrepreneurial intentions, consequently supporting this research hypothesis
Original languageEnglish
Pages (from-to)739-751
Number of pages751
JournalInternational Journal of Research and Innovation in Social Science
Issue number07
Publication statusPublished - Jan 1 2022


  • entrepreneurship career intention
  • planned behaviour theory
  • the innovative cognitive style
  • personal attitudes
  • subjective norms
  • perceived behavioural control

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