More than an engineer: Intersectional self-expressions in a hashtag activism campaign for engineering diversity

Aditya Johri, Cassie Heyman-Schrum, Daniel Ruiz, Aqdas Malik, Habib Karbasian, Rajat Handa, Hemant Purohit

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

The feminist theory of intersectionality asserts that experiences of social categories, such as gender, vary based on context and demographic factors and can be best understood by capturing and analyzing participants’ self-expressions. Social media provide a novel setting to study this phenomenon. We examined participants’ self-expressions on a campaign for increasing engineering diversity (#ILookLikeanEngineer) and found that, consistent with an intersectionality perspective, in addition to their identity as an engineer, participants opted to: a) expand upon and provide specifics about their engineering identity; b) expressed their affiliation with an institution or company; c) expressed personal aspects of their identity such as family or hobbies; d) expressed support for someone they knew who was an engineer; e) expressed solidarity with other social causes related to diversity; and f) expressed enthusiasm for or mentioned the campaign humorously. This study highlights the inherent complexity of identify that arises when people self-express themselves.

Original languageEnglish
Title of host publicationProceedings of the 1st ACM SIGCAS Conference on Computing and Sustainable Societies, COMPASS 2018
PublisherAssociation for Computing Machinery, Inc
ISBN (Electronic)9781450358163
DOIs
Publication statusPublished - Jun 20 2018
Externally publishedYes
Event1st ACM SIGCAS Conference on Computing and Sustainable Societies, COMPASS 2018 - Menlo Park and San Jose, United States
Duration: Jun 20 2018Jun 22 2018

Publication series

NameProceedings of the 1st ACM SIGCAS Conference on Computing and Sustainable Societies, COMPASS 2018

Conference

Conference1st ACM SIGCAS Conference on Computing and Sustainable Societies, COMPASS 2018
Country/TerritoryUnited States
CityMenlo Park and San Jose
Period6/20/186/22/18

Keywords

  • Engineering identity
  • Intersectionality
  • Social media

ASJC Scopus subject areas

  • General Computer Science

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