Managing product variety through component commonality: Concept and application

A. H.M. Shamsuzzoha, Petri T. Helo

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)


In this paper, we have reviewed and analysed different factors and issues for product variety management and their effects on production planning strategies. An example is taken from a truck manufacturing company to demonstrate how component commonality issue influences on developing product-mix within same product family. Agile supply and demand network software is used to investigate the commonality value and its effects on product variety management. We have also applied design structure matrix methodology for better ordering or sequencing of components in order to create clusters or modules which might be useful for making variety.

Original languageEnglish
Pages (from-to)183-199
Number of pages17
JournalInternational Journal of Management and Enterprise Development
Issue number2
Publication statusPublished - May 2009
Externally publishedYes


  • ASDN
  • Agile supply and demand network
  • Component commonality
  • Customised product
  • DSM
  • Design structure matrix
  • Enterprise development
  • Mass customisation
  • Product variety

ASJC Scopus subject areas

  • Business and International Management
  • Management Science and Operations Research


Dive into the research topics of 'Managing product variety through component commonality: Concept and application'. Together they form a unique fingerprint.

Cite this