Investigating Omani Artisans' Skills in Marketing their Creative Manufactured Goods

Although there are 12 branches of the Omani Craftsman House (OCH), which is considered by the Public Authority for Crafts Industries (PACI) and its associated enterprises to be the official retailer for marketing Omani traditional crafted products (PACI, 2019), it is not clear if the authority has given priority to considering craftsmanship in Oman as a business. Craft people"s marketing and business skills have long been of great interest in a wide range of art and craft fields. The main aim of this study is to investigate the importance of increasing the ability of Omani craftspeople to market their craft products at local markets.