Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach

Meriem Msaddak*, Jamel Ben-Nasr, Lokman Zaibet

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.

Original languageEnglish
Pages (from-to)353-373
Number of pages21
JournalJournal of International Food and Agribusiness Marketing
Issue number4
Publication statusPublished - 2021


  • Dairy
  • Tunisia
  • game simulation
  • trust
  • value chain

ASJC Scopus subject areas

  • Business and International Management
  • Food Science
  • Marketing

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