Development and psychometric assessment of the social media motives scale among university students

Amal Alhadabi*, Aryn C. Karpinski

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


Social media (SM) use is a rapidly growing phenomenon among Millennials. Thus, a growing body of studies have explored the beneficial applications and negative consequences of their use in an increasingly virtual world. The current study aimed to develop and validate a scale that measures university students’ motives for using SM from a psychological and social perspective. In Study 1 (N = 316), the psychometric properties of SM motives were examined. The estimated factorial structure was validated in Study 2 (N = 200). The Study 1 results showed two active personal motives scales (i.e., self-actualization and purposive motives), one passive motive scale (i.e., enjoyment), one active contextual motive scale (i.e., self-enhancement), and a contextual (neither active nor passive) motive scale (i.e., a factor of convenience). Study 2 findings confirmed this factorial structure. Construct validity was supported with significant differences between three types of users (i.e., productive, consuming, and disinterested) on their motives (151 words).

Original languageEnglish
Pages (from-to)835-851
Number of pages17
JournalEuropean Journal of Educational Research
Issue number2
Publication statusPublished - Apr 2020
Externally publishedYes


  • Convenience
  • Enjoyment
  • Purposive
  • Scale development
  • Self-actualization
  • Self-enhancement motives
  • Social media
  • Validation

ASJC Scopus subject areas

  • Education

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