Developing A Model To Measure The Effectiveness Of Social Media Usage In Higher Education Institutes: Case Study In Oman

Research output: Contribution to conferencePaperpeer-review

Abstract

The Information and communication Technology (ICT) revolution is pervasively
taking place in our life, business work and education. It is therefore suggested that a
plan for Social Media (SM) learning strategies strongly take advantage of the current
and ongoing ITC revolution. SM allows for distinct and instant (in real time) global
communication. By measuring different aspects of effective usage of social media and
ICT technologies, Omani educational students are able to; create e-Learning
solutions and services serving inner locals and even the educational community,
obtain top ranks in search engines, obtain Qualitative & Quantitative Measurement
in relation to student’s/faculties feedback and impressions, develop comprehensive
guidelines for SM processes, and strong social relationship with different educational
individuals and groups, both nationally and internationally [2]. The aim of this study
is to assess the current usage of SM of Omani higher education institutes, then
compare it with effective use of other international educational institutions to develop
and propose a Model to Measure different aspects of effective usage of social media
to enhance the learning process for Omani higher education students. A
questionnaire followed by interview tools will be used to collect data for the purpose
of exploring and understanding the current behavioral intentions and use behavior of
Omani higher education students. The survey and interview questions will be derived
from previous review related researches. Also the survey will use Likert-type scales,
specifically the five-point Likert scale, which will be used in this study because such a
scale restricts the range of possible responses to those relevant to the goals of the
survey
Original languageEnglish
Publication statusPublished - Jul 2019

Keywords

  • : Social Media, Higher Education Institutes, Model, Omani.

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