Determinants of Consumers’ Acceptance of Voice Assistance Technology: Integrating the Service Robot Acceptance Model and Unified Theory of Acceptance and Use of Technology

Users are increasingly using AI-based applications in their daily activities, with voice assistants playing a more advanced and pervasive role. However, little is known about the specific drivers of user acceptance of voice assistance technology. Therefore, a conceptual model was developed that integrates factors from the Service Robot Acceptance Model (sRAM), and Unified Theory of Acceptance and Use of Technology (UTAUT). The model will be tested with a large-scale survey of respondents of different ages, genders, and educational levels. This ongoing research focuses on users’ acceptance of the use of digital voice assistants in their daily lives and suggests a model that considers the factors that enable their acceptance.