TY - JOUR
T1 - Corporate social responsibility and employer brand personality appeal
T2 - approaches for human resources challenges in the hospitality sector
AU - Azimi, Mohammad
AU - Sadeghvaziri, Faraz
AU - Ghaderi, Zahed
AU - Michael Hall, Collin
N1 - Publisher Copyright:
© 2023 Taylor & Francis Group, LLC.
PY - 2023/9/28
Y1 - 2023/9/28
N2 - Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality appeal and its potential impact within the hospitality industry, which grapples with numerous human resources challenges. To fill this gap in knowledge, this paper introduces employer brand personality appeal as a concept within the hospitality employer brand context and measures its impact alongside corporate social responsibility on employee turnover intention and satisfaction in Iran’s hospitality industry. Using a quantitative approach, a survey questionnaire was applied to investigate employees’ perceptions. Respondents were 225 employees of four-and five-star hotels in Tehran. Results signify the impact of both corporate social responsibility and employer brand personality appeal on employees’ behavioral consequences. Furthermore, findings support the influence of corporate social responsibility in promoting employer brand personality appeal. Therefore, this study expands hospitality employer brand literature by proposing a novel concept and exploring its potential for hospitality human resources deficiencies.
AB - Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality appeal and its potential impact within the hospitality industry, which grapples with numerous human resources challenges. To fill this gap in knowledge, this paper introduces employer brand personality appeal as a concept within the hospitality employer brand context and measures its impact alongside corporate social responsibility on employee turnover intention and satisfaction in Iran’s hospitality industry. Using a quantitative approach, a survey questionnaire was applied to investigate employees’ perceptions. Respondents were 225 employees of four-and five-star hotels in Tehran. Results signify the impact of both corporate social responsibility and employer brand personality appeal on employees’ behavioral consequences. Furthermore, findings support the influence of corporate social responsibility in promoting employer brand personality appeal. Therefore, this study expands hospitality employer brand literature by proposing a novel concept and exploring its potential for hospitality human resources deficiencies.
KW - Iran
KW - corporate social responsibility
KW - employer brand
KW - employer brand personality appeal
KW - hospitality industry
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UR - http://www.scopus.com/inward/citedby.url?scp=85173916328&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/c554288d-4f48-39b3-86a8-6032fbf7e55b/
U2 - 10.1080/19368623.2023.2258865
DO - 10.1080/19368623.2023.2258865
M3 - Article
AN - SCOPUS:85173916328
SN - 1936-8623
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
ER -