Consumers' perception of food product quality in Tunisia

Lokman Zaibet, Mohamed Salah Bachta, Abderraouf Lajimi, Marouan Abbassi

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


This paper investigates consumers' perception of food quality in Tunisia. In fact, the development of quality standards is driven by government regulations and mostly in response to export markets regulations. The role of consumers in this process is quite missing. This paper first highlights the current food safety and quality programs undertaken by the Tunisian government. Second, we use a sample of 150 consumers chosen at random at two of the largest hypermarkets in Tunisia to analyze consumers' behavior regarding quality. The paper shows strong concerns about hygiene among other quality attributes and strong awareness about quality and quality assurance schemes in general. Consumers are also motivated by habits of consuming home made products for hygiene and taste reasons. If appropriate quality systems were implemented to assure consumers about such attributes this would boost up demand for quality products.

Original languageEnglish
Pages (from-to)165-178
Number of pages14
JournalJournal of International Food and Agribusiness Marketing
Issue number2
Publication statusPublished - 2004
Externally publishedYes


  • Consumer perception
  • Food product quality
  • Food safety
  • Government
  • Quality assurance
  • Tunisia

ASJC Scopus subject areas

  • Business and International Management
  • Food Science
  • Marketing

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