TY - JOUR
T1 - Conceptualising Silence in External Corporate Communication
T2 - A Case Study of Pakistan
AU - Yusuf, Fatima
AU - Yousaf, Amna
AU - Ishaque, Maria
AU - Umrani, Waheed Ali
N1 - Publisher Copyright:
© The Author(s) 2023.
PY - 2023/8/15
Y1 - 2023/8/15
N2 - Although existing research has extensively explored corporate disclosure, a very little is known about why corporate organisations may remain silent while communicating with their external audiences. This study offers a definition of corporate silence and develops a conceptual framework for the study of silence in the narrative communication of corporate organisations. We develop a typology based on the forms and motivations for corporate silence in written corporate documents. Data was gathered from 26 interviews with senior managers from regulatory bodies, audit firms and listed companies in Pakistan and a grounded theory approach was used for data analysis. We postulate that self-protection from fear and discomfort, cooperation, managerial opportunism, apathy, and resistance are the prime motivators of corporate silence. The analysis also leads to the development of five different forms of silence: (1) defensive; (2) prosocial; (3) opportunistic; (4) authoritative; and (5) counteractive.
AB - Although existing research has extensively explored corporate disclosure, a very little is known about why corporate organisations may remain silent while communicating with their external audiences. This study offers a definition of corporate silence and develops a conceptual framework for the study of silence in the narrative communication of corporate organisations. We develop a typology based on the forms and motivations for corporate silence in written corporate documents. Data was gathered from 26 interviews with senior managers from regulatory bodies, audit firms and listed companies in Pakistan and a grounded theory approach was used for data analysis. We postulate that self-protection from fear and discomfort, cooperation, managerial opportunism, apathy, and resistance are the prime motivators of corporate silence. The analysis also leads to the development of five different forms of silence: (1) defensive; (2) prosocial; (3) opportunistic; (4) authoritative; and (5) counteractive.
KW - communication
KW - developing countries
KW - impression management
KW - power and politics
UR - http://www.scopus.com/inward/record.url?scp=85168524660&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85168524660&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/cd8d5258-d7d1-3218-a03f-5539003734b6/
U2 - 10.1177/10564926231194297
DO - 10.1177/10564926231194297
M3 - Article
AN - SCOPUS:85168524660
SN - 1056-4926
JO - Journal of Management Inquiry
JF - Journal of Management Inquiry
ER -