Competitive priorities for regional operations: a Delphi study

Christopher M. Durugbo*, Abdel Latef Anouze, Omar Amoudi, Zainab Al-Balushi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)


Perceptions and principles of competitiveness in the context of production and operations management (POM) have evolved over time towards trends in which firms compete at supply chain level. This evolution underscores the need for competitive priorities to be re-evaluated from time to time. The purpose of this article is to explore how POM experts perceive and rate competitive priorities for regional operations. The article presents a Delphi-based study with a panel of seventy POM experts from the Sultanate of Oman in the Gulf Cooperation Council (GCC) region. It applies a constructivist epistemology in a three-round Delphi Exercise to identify, select and prioritise the key competitive priorities perceived by panel experts. Nonparametric statistics test the dichotomous responses and levels of concordance and discordance of ranked outcome variables among the Delphi panellists. The analysis identifies nineteen competitive priorities thematically clustered into five orientations for productivity-efficiency, relationship-building, technology-enabled, environmentally-conscious and conformance-improvement. Polled results show heterogeneity during both selection (Cochran's Q: p < 0.05) and prioritisation (Friedman’s Q: p < 0.05) rounds. The conformance-improvement orientation consistently produced the top ranked priorities in the Delphi rounds. Theoretical contributions and managerial implications are discussed and potential future research areas on examining coordinate systems for POM strategy and modelling ecological and field views of POM are also elaborated.

Original languageEnglish
Pages (from-to)1295-1312
Number of pages18
JournalProduction Planning and Control
Issue number15
Publication statusPublished - 2021


  • competitive orientations
  • competitive priorities
  • GCC
  • Oman
  • Operations strategy
  • regional operations

ASJC Scopus subject areas

  • Computer Science Applications
  • Strategy and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering


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