COMPETITIVE ADVANTAGE THROUGH COMBINATION OF SUSTAINABILITY SUPPLY CHAIN PRACTICES AND DYNAMIC ORGANIZATIONAL CAPABILITIES: A CONCEPTUAL FRAMEWORK

Traditional sources of competitive advantage through control of resources are insufficient in a dynamic business world. Hence, organisations need to search for new sources of competitive advantage for growth and survival. The extant literature appears to be skewed in favor of the resource-based theory (RBV). Nevertheless, recent academic discourse reveals that the sustainable supply chain management (SSCM) practices framework along with the dynamic capabilities view (DCV) offer a window into new avenues of competitive advantages for businesses. Therefore, this study leverages both the above theoretical views to propose a conceptual framework that presents a set of propositions linking the three dimensions of SSCM Practices (environmental, social and economic), along with two dimensions of dynamic organisational capabilities (management and technological) arguing that they influence competitive advantage. The outcome of this study is expected to pave the path for empirical studies that may identify new predictors of competitive advantage.