Caribou coffee enters the middle east

Golam Mostafa Khan*, Syed Jamal Uddin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This case illustrates how a small US specialty coffee company is striving to go international. It provides an opportunity to analyse and comment on the company's international market entry strategy. Relevant information has been compiled from publicly available sources. Osiris database has been used to generate the company's financial data. Caribou first expanded to regional US states and then entered the Middle East through franchising. Although coffee is popular in the Middle East, Caribou, a late mover, has not been able to achieve its target primarily because of stiff competition. This is perhaps the first case on a coffee company that entered the Middle East. It provides an insight into company's leadership, strategies, organisational and cultural realities as well as franchising issues. Academics and practitioners will find this case interesting and useful.

Original languageEnglish
Pages (from-to)425-439
Number of pages15
JournalInternational Journal of Entrepreneurship and Small Business
Issue number3
Publication statusPublished - Oct 2011


  • Caribou
  • Entrepreneurship
  • Franchising
  • Internationalisation
  • Middle east
  • Specialty coffee

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics


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