Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Jacqueline McGlade

doi:10.1093/acprof:oso/9780199269044.003.0002

Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Jacqueline McGlade^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter examines the New Left argument that the Marshall Plan evolved out of the corporatist framework of American foreign economic policymaking set before the Second World War. It also challenges the notion that the economic goals and programmes of the Marshall Plan enhanced and remained compatible with the thrust of cold war strategic defence. As evidence to the contrary, this chapter focuses on one Marshall Aid programme, the US Productivity and Technical Assistance Programme (USTA&P), and its struggle to advance business reform overseas in the face of shifting cold war military objectives and European reactions.

Original language	English
Title of host publication	Americanization and Its Limits
Subtitle of host publication	Reworking US Technology and Management in Post-war Europe and Japan
Publisher	Oxford University Press
ISBN (Electronic)	9780191717123
ISBN (Print)	9780199269044
DOIs	https://doi.org/10.1093/acprof:oso/9780199269044.003.0002
Publication status	Published - Jan 8 2004
Externally published	Yes

Keywords

European recovery programme
Foreign policy
Marshall aid programme
Marshall plan
US productivity and technical assistance programme

ASJC Scopus subject areas

General Business,Management and Accounting

Access to Document

10.1093/acprof:oso/9780199269044.003.0002

Cite this

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Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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