TY - JOUR
T1 - A Novel Stakeholder-Driven Approach for Objective Hotel Quality Rating
AU - Oukil, Amar
AU - Soltani, Ahmed Amin
AU - Al-Hajri, Abdullah
N1 - Publisher Copyright:
© 2024 Taylor & Francis Group, LLC.
PY - 2024/4/25
Y1 - 2024/4/25
N2 - Hotel quality rating systems play a crucial role in influencing tourists’ choices by shaping their expectations. This paper presents an innovative approach to objectively classify hotel quality within a stakeholder framework–considering perspectives of hotel management, market competitors, and virtual assessors. Our method combines the cross-efficiency paradigm of data envelopment analysis with the ordered weighted averaging operator for ranking the hotels, followed by K-means clustering for a robust five-star categorization. The efficacy of the approach is substantiated through the assessment of 58 hotels in Oman, showcasing its reliability and differentiation from the official hotel star-rating system.
AB - Hotel quality rating systems play a crucial role in influencing tourists’ choices by shaping their expectations. This paper presents an innovative approach to objectively classify hotel quality within a stakeholder framework–considering perspectives of hotel management, market competitors, and virtual assessors. Our method combines the cross-efficiency paradigm of data envelopment analysis with the ordered weighted averaging operator for ranking the hotels, followed by K-means clustering for a robust five-star categorization. The efficacy of the approach is substantiated through the assessment of 58 hotels in Oman, showcasing its reliability and differentiation from the official hotel star-rating system.
KW - cross-efficiency
KW - data envelopment analysis (DEA)
KW - Hotel rating
KW - K-means
KW - objective classification
KW - ordered weighted averaging (OWA)
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UR - https://www.mendeley.com/catalogue/7d9e0d5b-eaeb-30cb-80dd-bbd45c757b81/
U2 - 10.1080/1528008x.2024.2346195
DO - 10.1080/1528008x.2024.2346195
M3 - Article
AN - SCOPUS:85191260684
SN - 1528-008X
JO - Journal of Quality Assurance in Hospitality and Tourism
JF - Journal of Quality Assurance in Hospitality and Tourism
ER -