A decision model for selecting the best entry modes via data envelopment analysis

Saen Reza Farzipoor*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)


The choice of the correct entry mode for a particular foreign market is one of the most critical decisions in international marketing. The objective of this paper is to propose a neutral imprecise data envelopment analysis (IDEA) model in cross-efficiency evaluation context for selecting the best mode of entry. A numerical example demonstrates the application of the proposed method.

Original languageEnglish
Pages (from-to)213-229
Number of pages17
JournalInternational Journal of Applied Decision Sciences
Issue number3
Publication statusPublished - Jun 2011


  • Cross-efficiency
  • Entry mode
  • IDEA
  • Imprecise data envelopment analysis

ASJC Scopus subject areas

  • Economics and Econometrics
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

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