The influence of consumer characteristics on the intention to purchase counterfeit products

Counterfeit products have been found to be a serious problem around the world in recent days. Counterfeit products refer to identical copies of authentic products. The widespread of counterfeit products has some adverse effects on consumers? welfare as a whole. This study focuses on impact of predictors of consumer attitudes towards counterfeit products together with the acceptance of counterfeit products by the social peers on their intention to buy counterfeits. The relationship is moderated by consumers? socio-demographics, personal values, social values, and product types. To the researchers?? knowledge, these relationships are not commonly researched both in general perspective and in Oman context. It will be interesting to see how data would shed light on Omani consumers? behavior and contributes to existing body of knowledge on counterfeits. The results would also benefit the local firms of genuine brands (i.e. auto parts and accessories, apparel, electronics) and government entities responsible for monitoring counterfeits activities in Oman.