Service Quality and Internet Adoption in Omani Banking Industry

In this research project we propose to investigate the issues related to adoption of internet banking technologies in Oman. The adoption of banking technologies will be studied using proven research frameworks and modified to account for the cultural factors and other factors unique to Oman. A unique contribution planned in our research proposal is the development of a single framework for modeling the effect of service quality and behavioral intention variables on the adoption of internet banking technologies. To the best of our knowledge, studies that combine these two variables do not exist in the literature related to adoption of internet and mobile banking technologies. The findings from this research project can suggest effective strategies for the Omani Government to strengthen its current initiatives to reduce the digital divide and also provide useful insights to Omani banking industry in formulating effective strategies for enhanced adoption of technology by banking users.