Creating a Strategic Presence in Social Media: A Framework for the Utilization of Social Media by Government Agencies in Oman

  • Al-Hinai, Yousuf (PI)

Project: External Grants

Project Details


Social media are increasingly being used by governments to aid communication and improve services. This development provides some interesting areas of research with regard to the extent to which government departments and ministries are championing the use of social media. Social media can be defined as andlsquo;web-based services that allow individuals to construct a public or private profile within a bounded system, and to explore connections with others within the system. These social media play a vital role in many fields such as education, health and social marketing. Social media is useful for government agencies as they have many interactive and innovative features which aid communication and interaction between citizens. This proposal sets out to introduce the ways in which social media is being incorporated into the government agencies. The main objective is to develop a integrative framework for creating, maintaining, and utilizing an online strategic presence for government agencies in Oman. We will accomplish this through a comprehensive examination of national (government and citizens) and international contexts in regards to social media utilization by governments.
Effective start/end date1/1/1312/31/16


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