Projects per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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The role of social media content creators in attracting tourists to Oman
Hussain, K. (PI)
1/10/22 → 10/31/23
Project: Internal Grants (IG)
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Exploring the nexus between social media marketing and patients’ participation in value co-creation: a pathway toward patient well-being
Hasan, M. M., Chang, Y., Hussain, K. & Tingyu, L., 2025, (Accepted/In press) In: Online Information Review.Research output: Contribution to journal › Article › peer-review
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AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT
Malik, A., Khan, M. L., Hussain, K., Qadir, J. & Tarhini, A., 2024, (Accepted/In press) In: Interactive Learning Environments.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
A two-actor model for understanding user engagement with content creators: Applying social capital theory
Hussain, K., Nusair, K., Junaid, M. & Aman, W., Jul 1 2024, In: Computers in Human Behavior. 156, 108237.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Brand addiction: Wow! or woe?
Junaid, M., Akram, U. & Hussain, K., Jul 5 2024, In: International Journal of Quality and Service Sciences. 16, 2, p. 324-328 5 p.Research output: Contribution to journal › Article › peer-review
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Destination love and addiction: Insights from positive addiction theory
Junaid, M., Abdul Hamid, A. B., binti Ya’akub, N. I., Akram, U. & Hussain, K., 2024, (Accepted/In press) In: Journal of Vacation Marketing.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Press/Media
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Investigators from COMSATS University Islamabad Zero in on Investment (Explaining the Mechanism of Brand Hate: a Mixed-method Investigation Using Moderated Mediation In Emerging Markets)
12/1/23
1 item of Media coverage
Press/Media: Press / Media
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Study Findings from East China University of Science and Technology Provide New Insights into Retailing (What?s In the Box? Investigating the Benefits and Risks of the Blind Box Selling Strategy)
3/7/23
1 item of Media coverage
Press/Media: Press / Media
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JK: KU's North Campus organises placement drive
2/20/22
1 item of Media coverage
Press/Media: Press / Media
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