This course includes the concept of Advertising, its characteristics and targets. The students will study the social, economic and cultural impacts of advertising, and the advertising communication operation. The course also includes all Advertising media, its history, functions and characteristics, to explore the content differences between all advertising types. The course also includes, the elements of advertising graphic design and editing. Students will get a practical training on analyzing and criticizing the advertising design in different Media.
Course period9/12/2112/18/21
Course formatLecturer