TY - JOUR
T1 - Uses and Gratifications of digital photo sharing on Facebook
AU - Malik, Aqdas
AU - Dhir, Amandeep
AU - Nieminen, Marko
N1 - Publisher Copyright:
© 2015 Elsevier Ltd.
PY - 2016/2
Y1 - 2016/2
N2 - Abstract Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.
AB - Abstract Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.
KW - Cross-sectional research
KW - Facebook
KW - Photo sharing
KW - Social networking sites
KW - Uses and Gratification theory
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U2 - 10.1016/j.tele.2015.06.009
DO - 10.1016/j.tele.2015.06.009
M3 - Article
AN - SCOPUS:84933521359
SN - 0736-5853
VL - 33
SP - 129
EP - 138
JO - Telematics and Informatics
JF - Telematics and Informatics
IS - 1
M1 - 695
ER -