TY - JOUR
T1 - The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse
AU - Dwivedi, Yogesh K.
AU - Balakrishnan, Janarthanan
AU - Mishra, Anubhav
AU - Bock, Koen W.De
AU - Al-Busaidi, Adil S.
N1 - Publisher Copyright:
© 2024
PY - 2024/6
Y1 - 2024/6
N2 - Despite the growth of the metaverse, users' perception of their self-image based on the embodied elements remains unexplored. This research explores the metaverse world's relationship between embodiment, experience, expression, and continuance intention. This research deploys an exploratory sequential mixed-method research design to operationalise the study objective. Study 1 performs a qualitative investigation to develop a hypothetical model, and Study 2 employs a 3 × 3 factorial experimental design with 356 participants to investigate the proposed hypotheses. The results indicate that embodied presence and co-presence can lead to positive continuance intentions. Also, it is crucial to develop self-image expressions in the metaverse space. This research offers multiple insights and advances the theoretical knowledge of cognitive embodiment, flow, cognitive bias, and expectancy confirmation theories. The results can also aid metaverse practitioners in designing an interactive metaverse domain.
AB - Despite the growth of the metaverse, users' perception of their self-image based on the embodied elements remains unexplored. This research explores the metaverse world's relationship between embodiment, experience, expression, and continuance intention. This research deploys an exploratory sequential mixed-method research design to operationalise the study objective. Study 1 performs a qualitative investigation to develop a hypothetical model, and Study 2 employs a 3 × 3 factorial experimental design with 356 participants to investigate the proposed hypotheses. The results indicate that embodied presence and co-presence can lead to positive continuance intentions. Also, it is crucial to develop self-image expressions in the metaverse space. This research offers multiple insights and advances the theoretical knowledge of cognitive embodiment, flow, cognitive bias, and expectancy confirmation theories. The results can also aid metaverse practitioners in designing an interactive metaverse domain.
KW - Cognitive experience
KW - Continuance intention
KW - Embodied presence
KW - Metaverse explorations
KW - Physical experience
KW - Self-concept
KW - Self-expression
UR - http://www.scopus.com/inward/record.url?scp=85190264570&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85190264570&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2024.123402
DO - 10.1016/j.techfore.2024.123402
M3 - Article
AN - SCOPUS:85190264570
SN - 0040-1625
VL - 203
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
M1 - 123402
ER -