TY - JOUR
T1 - Sindh Fruit Traders
T2 - Expanding Abroad
AU - Umrani, Waheed Ali
AU - Solangi, Rukhman
AU - Mirani, Manzoor
AU - Ahmed, Umair
AU - Abro, Muhammad Azeem
N1 - Publisher Copyright:
© 2024 Lahore University of Management Sciences.
PY - 2022/3/29
Y1 - 2022/3/29
N2 - This case examines the establishment of a small-scale business, Sindh Fruit Traders, owned by Mr Imtiaz and Mr Tehseen. The saturated local market condition is compelling them to look at export markets as means of expansion. The core challenges they face are identifying and selecting an appropriate export country and making the necessary preparations for the expansion. All these decisions have to be made before the next harvest season in July 2017. This case describes in detail the dates business in Khairpur, Pakistan. It provides information about how an individual commences business at a small scale and then expands with time by learning the techniques of the business. This case also explains the local trading of crops and traditional ways of conducting business in the date market of Khairpur and looks into ways in which research should be conducted to expand the business for exports. After discussion, the students will be able to understand the production and sales business of dates in general. More specifically, the students will understand how entrepreneurs are attracted to a business, what role research can play in making informed decisions, and the potential means to expand a local business into an international venture.
AB - This case examines the establishment of a small-scale business, Sindh Fruit Traders, owned by Mr Imtiaz and Mr Tehseen. The saturated local market condition is compelling them to look at export markets as means of expansion. The core challenges they face are identifying and selecting an appropriate export country and making the necessary preparations for the expansion. All these decisions have to be made before the next harvest season in July 2017. This case describes in detail the dates business in Khairpur, Pakistan. It provides information about how an individual commences business at a small scale and then expands with time by learning the techniques of the business. This case also explains the local trading of crops and traditional ways of conducting business in the date market of Khairpur and looks into ways in which research should be conducted to expand the business for exports. After discussion, the students will be able to understand the production and sales business of dates in general. More specifically, the students will understand how entrepreneurs are attracted to a business, what role research can play in making informed decisions, and the potential means to expand a local business into an international venture.
KW - Small-scale business
KW - decision support system
KW - exports
KW - market research
UR - http://www.scopus.com/inward/record.url?scp=85127822941&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85127822941&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/b4ff2524-ba6d-33bd-ba21-882af6f03851/
U2 - 10.1177/09728201211063679
DO - 10.1177/09728201211063679
M3 - Article
AN - SCOPUS:85127822941
SN - 0972-8201
VL - 21
SP - 83
EP - 98
JO - Asian Journal of Management Cases
JF - Asian Journal of Management Cases
IS - 1
ER -