Restructuring design processes for better information exchange

Today's competitive business environments are changing dramatically owing to growing customer demands and higher technological innovation. The success or failure of any enterprise depends fully on how quick it can respond to customer demands and adapt to newer technology. The adoption of matrix-based tools such as design structure matrix, domain mapping matrix, multi-domain matrix could enhance the information exchange among product development (PD) activities that are required for rapid deliver to market. In this paper, one example is presented in order to demonstrate the applicability of different matrix tools to control information dependencies among PD processes.