TY - JOUR
T1 - Privacy and trust in Facebook photo sharing
T2 - age and gender differences
AU - Malik, Aqdas
AU - Hiekkanen, Kari
AU - Nieminen, Marko
N1 - Publisher Copyright:
© 2016, © Emerald Group Publishing Limited.
PY - 2016
Y1 - 2016
N2 - Purpose: The purpose of this paper is to examine gender and age differences regarding various aspects of privacy, trust, and activity on one of the most popular Facebook activity – “photo sharing.” Design/methodology/approach: The data were collected using an online survey hosted by a web-based survey service for three weeks during December 2014-January 2015. The target audience comprised of Facebook users over 18 years engaged in sharing their photos on the platform. Findings: Women and young Facebook users are significantly more concerned about the privacy of their shared photos. Meanwhile, users from older age groups are less active in using the site, in sharing photos, and in taking privacy-related protective measures. Interestingly, despite having more privacy concerns, young Facebook users display higher trust levels toward the platform than older users. Overall, in the study, there was an extremely significant difference in privacy attitudes among people under and over 35 years of age. Originality/value: The main contribution of this study is new knowledge regarding the gender and age differences in various privacy-related aspects, trust, and activity. Findings from the study broadens the overall understanding of how these issues positively/negatively influence the photo-sharing activity on Facebook.
AB - Purpose: The purpose of this paper is to examine gender and age differences regarding various aspects of privacy, trust, and activity on one of the most popular Facebook activity – “photo sharing.” Design/methodology/approach: The data were collected using an online survey hosted by a web-based survey service for three weeks during December 2014-January 2015. The target audience comprised of Facebook users over 18 years engaged in sharing their photos on the platform. Findings: Women and young Facebook users are significantly more concerned about the privacy of their shared photos. Meanwhile, users from older age groups are less active in using the site, in sharing photos, and in taking privacy-related protective measures. Interestingly, despite having more privacy concerns, young Facebook users display higher trust levels toward the platform than older users. Overall, in the study, there was an extremely significant difference in privacy attitudes among people under and over 35 years of age. Originality/value: The main contribution of this study is new knowledge regarding the gender and age differences in various privacy-related aspects, trust, and activity. Findings from the study broadens the overall understanding of how these issues positively/negatively influence the photo-sharing activity on Facebook.
KW - Age differences
KW - Facebook
KW - Gender differences
KW - Photo sharing
KW - Privacy
KW - Social networking sites
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U2 - 10.1108/PROG-02-2016-0012
DO - 10.1108/PROG-02-2016-0012
M3 - Article
AN - SCOPUS:84995489783
SN - 0033-0337
VL - 50
SP - 462
EP - 480
JO - Program
JF - Program
IS - 4
ER -