This paper describes the development of a best practice annual managerial model for cultural special events. A unified model of special event management, comprising four stages: decision; planning; implementation; evaluation, was synthesised from an extensive review of the literature. The model was used as a projective instrument in depth interviews with cultural special event managers in a multiple case study of three Welsh cultural special events (Llangollen International Music Festival, Urdd Eisteddfod and the May Fair at the Museum of Welsh Life). From the interviews three reasonably similar individual annual managerial models of each event were developed. These were then unified in a single best practice model, through the use of a modified Delphi technique. The initial decision phase for the first year of each event differed markedly between events however, the event managers were able to achieve consensus on a best practice annual managerial model for cultural special events.
|الصفحات (من إلى)||81 – 96|
|دورية||Journal of Applied Economics and Management|
|حالة النشر||Published - 2003|