TY - JOUR
T1 - Mobile learning key influencing factors adoption based on analytic hierarchy process
AU - Sarrab, Mohamed
AU - Al-Shihi, Hafedh
AU - Al Shib, Ibtisam Nasser Said
N1 - Publisher Copyright:
Copyright © 2017 Inderscience Enterprises Ltd.
PY - 2017
Y1 - 2017
N2 - From innovation adoption perspective, this paper studies learner's perceptions and willingness toward M-learning adoption and investigates the key factors affecting M-learning adoption behaviour in Oman and the Arab Gulf Region. Despite a large amount of research in the field of M-learning, there is so much research focused on analysing the relationship between the perceived innovative characteristics and willingness of M-learning adoption. Using analytic hierarchy process (AHP), 28 factors of perceived innovative characteristics have been analysed to examine the relationship among the perceived innovative characteristics and willingness of M-learning adoption. The results of a total of 806 learners from different institutes in Omani higher education that participated in this research showed that some factors of perceived innovative characteristics, such as enjoyment, flexibility, suitability, social, economic, and efficiency have more influence on learners' adoption of M-learning. The effort is part of the Omani-funded research project investigating the development, adoption and dissemination of mobile learning in Oman.
AB - From innovation adoption perspective, this paper studies learner's perceptions and willingness toward M-learning adoption and investigates the key factors affecting M-learning adoption behaviour in Oman and the Arab Gulf Region. Despite a large amount of research in the field of M-learning, there is so much research focused on analysing the relationship between the perceived innovative characteristics and willingness of M-learning adoption. Using analytic hierarchy process (AHP), 28 factors of perceived innovative characteristics have been analysed to examine the relationship among the perceived innovative characteristics and willingness of M-learning adoption. The results of a total of 806 learners from different institutes in Omani higher education that participated in this research showed that some factors of perceived innovative characteristics, such as enjoyment, flexibility, suitability, social, economic, and efficiency have more influence on learners' adoption of M-learning. The effort is part of the Omani-funded research project investigating the development, adoption and dissemination of mobile learning in Oman.
KW - AHP
KW - Analytic hierarchy process
KW - Economic
KW - Efficiency
KW - Enjoyment
KW - Flexibility
KW - M-learning
KW - Mobile learning
KW - Social
KW - Suitability
KW - Theory of innovation diffusion.
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U2 - 10.1504/IJIDS.2017.088109
DO - 10.1504/IJIDS.2017.088109
M3 - Article
AN - SCOPUS:85035785862
SN - 1756-7017
VL - 9
SP - 387
EP - 404
JO - International Journal of Information and Decision Sciences
JF - International Journal of Information and Decision Sciences
IS - 4
ER -