TY - JOUR
T1 - Individuals’ purchase intention of the Sukuk bond
T2 - A study on developing economy
AU - Islam, K. M.Anwarul
AU - Islam, Serajul
AU - Al-Kharusi, Sami
AU - Bhuiyan, Abul Bashar
AU - Haque, Md Shariful
N1 - Publisher Copyright:
© K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque, 2023.
PY - 2023/9/18
Y1 - 2023/9/18
N2 - The Shariah-compliant (Sukuk) bond has been recently introduced in Muslim countries. Sukuk is getting popular among the Muslim population because of its non-interest feature. Thus, this study explores the impact of attitude toward the Sukuk bond, Muslim people’s religiosity, and their subjective norms on the purchase intention of the Sukuk bond in a Muslim developing country: Bangladesh. The study involved 412 individuals who were current customers of Islamic financial products at different financial institutions in Dhaka, Bangladesh. The study used a convenience sampling technique. The study used a survey questionnaire to assess the three independent variables: attitude, religiosity, and subjective norms. The dependent variable was the purchase intention of the Sukuk bond. The statistical software package, SPSS version 29.0, was utilized to test the hypotheses considering a 95% confidence interval. The findings indicate that three independent variables significantly correlated with the dependent variable. The highest correlation was found between subjective norms (r = 0.644) and purchase intention. The regression results suggest that attitude, religiosity, and subjective norms statistically impact the individuals’ purchase intention of the Sukuk bond in Bangladesh. It also shows that consumers’ attitude (β = 0.386) has a greater impact on their purchase intention. Also, consumers’ subjective norms (β = 0.302) have the second highest influence on purchase intention. These variables explain a significant proportion of the variability observed in purchase intention. Also, the t-test shows that male individuals have higher purchase intentions than females.
AB - The Shariah-compliant (Sukuk) bond has been recently introduced in Muslim countries. Sukuk is getting popular among the Muslim population because of its non-interest feature. Thus, this study explores the impact of attitude toward the Sukuk bond, Muslim people’s religiosity, and their subjective norms on the purchase intention of the Sukuk bond in a Muslim developing country: Bangladesh. The study involved 412 individuals who were current customers of Islamic financial products at different financial institutions in Dhaka, Bangladesh. The study used a convenience sampling technique. The study used a survey questionnaire to assess the three independent variables: attitude, religiosity, and subjective norms. The dependent variable was the purchase intention of the Sukuk bond. The statistical software package, SPSS version 29.0, was utilized to test the hypotheses considering a 95% confidence interval. The findings indicate that three independent variables significantly correlated with the dependent variable. The highest correlation was found between subjective norms (r = 0.644) and purchase intention. The regression results suggest that attitude, religiosity, and subjective norms statistically impact the individuals’ purchase intention of the Sukuk bond in Bangladesh. It also shows that consumers’ attitude (β = 0.386) has a greater impact on their purchase intention. Also, consumers’ subjective norms (β = 0.302) have the second highest influence on purchase intention. These variables explain a significant proportion of the variability observed in purchase intention. Also, the t-test shows that male individuals have higher purchase intentions than females.
KW - attitude
KW - Bangladesh
KW - purchase intention
KW - religiosity
KW - subjective norms
KW - Sukuk bond
UR - http://www.scopus.com/inward/record.url?scp=85173958758&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85173958758&partnerID=8YFLogxK
U2 - 10.21511/im.19(3).2023.16
DO - 10.21511/im.19(3).2023.16
M3 - Article
AN - SCOPUS:85173958758
SN - 1814-2427
VL - 19
SP - 187
EP - 196
JO - Innovative Marketing
JF - Innovative Marketing
IS - 3
ER -