TY - JOUR
T1 - Impact of privacy, trust and user activity on intentions to share Facebook photos
AU - Malik, Aqdas
AU - Hiekkanen, Kari
AU - Dhir, Amandeep
AU - Nieminen, Marko
N1 - Publisher Copyright:
© 2016, © Emerald Group Publishing Limited.
PY - 2016
Y1 - 2016
N2 - Purpose: The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested to better understand the impact of privacy concerns, privacy awareness and privacy-seeking on trust and actual photo sharing activity and subsequently on photo sharing intentions. This study aims to examine the consequences of various facets of privacy associated with photo sharing activity on Facebook. Design/methodology/approach: A cross-sectional data from 378 respondents were collected and analysed using partial least squares modelling. Findings: The results revealed a significant relationship between various aspects of privacy, including awareness and protective behaviour, with trust and activity. Furthermore, trust and users’ photo sharing activity significantly impact photo sharing intentions on Facebook. Originality/value: This study contributes new knowledge concerning various privacy issues and their impact on photo sharing activity and trust. The study also proposes implications that are highly relevant for social networking sites, media agencies and organisations involved in safeguarding the privacy of online users.
AB - Purpose: The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested to better understand the impact of privacy concerns, privacy awareness and privacy-seeking on trust and actual photo sharing activity and subsequently on photo sharing intentions. This study aims to examine the consequences of various facets of privacy associated with photo sharing activity on Facebook. Design/methodology/approach: A cross-sectional data from 378 respondents were collected and analysed using partial least squares modelling. Findings: The results revealed a significant relationship between various aspects of privacy, including awareness and protective behaviour, with trust and activity. Furthermore, trust and users’ photo sharing activity significantly impact photo sharing intentions on Facebook. Originality/value: This study contributes new knowledge concerning various privacy issues and their impact on photo sharing activity and trust. The study also proposes implications that are highly relevant for social networking sites, media agencies and organisations involved in safeguarding the privacy of online users.
KW - Computer-mediated communication
KW - Facebook
KW - Photo sharing
KW - Privacy concerns
KW - Privacy-seeking behaviour
KW - Trust
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U2 - 10.1108/JICES-06-2015-0022
DO - 10.1108/JICES-06-2015-0022
M3 - Article
AN - SCOPUS:84997050485
SN - 1477-996X
VL - 14
SP - 364
EP - 382
JO - Journal of Information, Communication and Ethics in Society
JF - Journal of Information, Communication and Ethics in Society
IS - 4
ER -