TY - GEN
T1 - How diverse users and activities trigger connective action via social media
T2 - 51st Annual Hawaii International Conference on System Sciences, HICSS 2018
AU - Johri, Aditya
AU - Karbasian, Habib
AU - Malik, Aqdas
AU - Handa, Rajat
AU - Purohit, Hemant
N1 - Publisher Copyright:
© 2018 IEEE Computer Society. All rights reserved.
PY - 2018
Y1 - 2018
N2 - We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation – of types of users – increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechCrunch, CNN, BBC, etc.); 3) Industry-Driven: Web participation in the campaign by large organizations (Microsoft, Tesla, GE, Cisco, etc.); and 4) Personality-Driven: Alignment of the events with popular and/or known personalities (e.g. Isis Anchalee; Michelle Sun; Ada Lovelace.) This study illustrates how one mechanism – triggering – supports connective action in social media campaign.
AB - We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation – of types of users – increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechCrunch, CNN, BBC, etc.); 3) Industry-Driven: Web participation in the campaign by large organizations (Microsoft, Tesla, GE, Cisco, etc.); and 4) Personality-Driven: Alignment of the events with popular and/or known personalities (e.g. Isis Anchalee; Michelle Sun; Ada Lovelace.) This study illustrates how one mechanism – triggering – supports connective action in social media campaign.
UR - http://www.scopus.com/inward/record.url?scp=85075592425&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85075592425&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85075592425
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 2183
EP - 2192
BT - Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018
A2 - Bui, Tung X.
PB - IEEE Computer Society
Y2 - 2 January 2018 through 6 January 2018
ER -