Crafts Enterprises Building Small and Medium-sized cultural Enterprises

This research investigated the challenges facing traditional crafts enterprises in Oman, and created a framework to run crafts enterprises more successfully. In other words, the research project’s aim was to explore the challenges facing crafts enterprises, through analyzing identified challenges including artistic , cultural and marketing challenges and developing a framework that can smooth the path for the Public Authority for Crafts Industries enterprises to create applicable strategies to develop this cultural heritage area of study in Oman.