A cross cultural study of gender differences in omnichannel retailing contexts

Nisreen Ameen*, Ali Tarhini, Mahmood Hussain Shah, Khaldoon Nusair

*المؤلف المقابل لهذا العمل

نتاج البحث: المساهمة في مجلةArticleمراجعة النظراء

52 اقتباسات (Scopus)


This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.

اللغة الأصليةEnglish
رقم المقال102265
عدد الصفحات14
دوريةJournal of Retailing and Consumer Services
مستوى الصوت58
المعرِّفات الرقمية للأشياء
حالة النشرPublished - يناير 1 2021


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