The role of sponsoring companies in sponsoring the sport talent in the schools of the Ministry of Education in the Sultanate of Oman

Sponsorship is an important marketing tool that seeks to achieve appropriate publicity for a company or its brands within a target audience through support and activity not directly related to the normal business of the company. Many companies have begun to realize that sports sponsorship is a valuable way to reach new markets. The research aims to identify the role of sponsoring companies in sponsoring the talented athletes in the Ministry of Education in the Sultanate of Oman. The researchers will depend on the descriptive approach in addressing the research axes. The research sample will be selected The random method of the sponsoring companies in the field of sports, teachers of physical education in the Sultanate of Oman and the expected results of the research urging the sponsoring companies to pay attention to the gifted athletes, developing programs for the development and rehabilitation of sports talents