@inproceedings{8782f32562cd43c0afb0a950982ee9aa,
title = "{"}What I ate{"} videos on YouTube",
abstract = "YouTube has been used extensively as a strategic marketing tool lately. Food diary videos or {"}What I ate{"} videos it has been getting a wider attention in YouTube community. Healthy eating promotion is not a new concept but filming everything a person eats in a day and share that with the rest of the world is a new concept. This study has evaluated {"}What I ate{"} videos and it's potentials in motivating people to change their eating habits by distributing a questionnaire. The study found that the concept of {"}What I ate{"} videos is promising and could be an effective tool in health campaigns.",
keywords = "Behavior, Eating, Healthy, YouTube",
author = "{Al Abri}, {Muna Sultan}",
year = "2016",
language = "English",
series = "Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth",
publisher = "International Business Information Management Association, IBIMA",
pages = "1314--1316",
editor = "Soliman, {Khalid S.}",
booktitle = "Proceedings of the 28th International Business Information Management Association Conference - Vision 2020",
note = "28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth ; Conference date: 09-11-2016 Through 10-11-2016",
}