Abstract
This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.
| Original language | English |
|---|---|
| Pages (from-to) | 1695-1703 |
| Number of pages | 9 |
| Journal | Journal of the Operational Research Society |
| Volume | 62 |
| Issue number | 9 |
| DOIs | |
| Publication status | Published - Sept 2011 |
Keywords
- flexible factors
- Imprecise data envelopment analysis
- media selection
ASJC Scopus subject areas
- Management Information Systems
- Strategy and Management
- Management Science and Operations Research
- Marketing