Destination love and addiction: Insights from positive addiction theory

Muhammad Junaid; Abu B. Abdul Hamid; Noor I. binti Ya’akub; Umair Akram; Khalid Hussain

doi:10.1177/13567667241249179

Destination love and addiction: Insights from positive addiction theory

Muhammad Junaid, Abu B. Abdul Hamid, Noor I. binti Ya’akub, Umair Akram, Khalid Hussain^*

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.

Original language	English
Journal	Journal of Vacation Marketing
DOIs	https://doi.org/10.1177/13567667241249179
Publication status	Accepted/In press - 2024

Keywords

brand addiction
Brand love
sustainable tourism
well-being
willingness to pay extra

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1177/13567667241249179

Cite this

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title = "Destination love and addiction: Insights from positive addiction theory",

abstract = "This study proposes a novel framework to comprehend tourists{\textquoteright} relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists{\textquoteright} involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists{\textquoteright} well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.",

keywords = "brand addiction, Brand love, sustainable tourism, well-being, willingness to pay extra",

author = "Muhammad Junaid and {Abdul Hamid}, {Abu B.} and {binti Ya{\textquoteright}akub}, {Noor I.} and Umair Akram and Khalid Hussain",

note = "Publisher Copyright: {\textcopyright} The Author(s) 2024.",

year = "2024",

doi = "10.1177/13567667241249179",

language = "English",

journal = "Journal of Vacation Marketing",

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T1 - Destination love and addiction

T2 - Insights from positive addiction theory

AU - Junaid, Muhammad

AU - Abdul Hamid, Abu B.

AU - binti Ya’akub, Noor I.

AU - Akram, Umair

AU - Hussain, Khalid

PY - 2024

Y1 - 2024

N2 - This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.

AB - This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.

KW - brand addiction

KW - Brand love

KW - sustainable tourism

KW - well-being

KW - willingness to pay extra

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DO - 10.1177/13567667241249179

M3 - Article

AN - SCOPUS:85195489886

SN - 1356-7667

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

ER -

Destination love and addiction: Insights from positive addiction theory

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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