Brand addiction: Wow! or woe?

Muhammad Junaid*, Umair Akram, Khalid Hussain

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)324-328
Number of pages5
JournalInternational Journal of Quality and Service Sciences
Volume16
Issue number2
DOIs
Publication statusPublished - Jul 5 2024

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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