Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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The role of social media content creators in attracting tourists to Oman
Hussain, K. (PI)
1/10/22 → 10/31/23
Project: Internal Grants (IG)
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Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators
Tafesse, W. & Hussain, K., 2026, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Adoption of Augmented Reality Applications for Online shopping: A Multi-Perspective Investigation
Al-Busaidi, A., Tarhini, A., Alam, M. M. D. & Hussain, K., 2025, (Accepted/In press) In: Journal of Computer Information Systems.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT
Malik, A., Khan, M. L., Hussain, K., Qadir, J. & Tarhini, A., 2025, In: Interactive Learning Environments. 33, 3, p. 2390-2406 17 p.Research output: Contribution to journal › Article › peer-review
38 Link opens in a new tab Citations (Scopus) -
Destination love and addiction: Insights from positive addiction theory
Junaid, M., Abdul Hamid, A. B., binti Ya’akub, N. I., Akram, U. & Hussain, K., Oct 2025, In: Journal of Vacation Marketing. 31, 4, p. 1022-1040 19 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Citations (Scopus) -
Exploring the nexus between social media marketing and patients’ participation in value co-creation: a pathway toward patient well-being
Hasan, M. M., Chang, Y., Hussain, K. & Tingyu, L., May 13 2025, In: Online Information Review. 49, 3, p. 623-642 20 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus)
Press/Media
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Investigators from COMSATS University Islamabad Zero in on Investment (Explaining the Mechanism of Brand Hate: a Mixed-method Investigation Using Moderated Mediation In Emerging Markets)
12/1/23
1 item of Media coverage
Press/Media: Press / Media
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Study Findings from East China University of Science and Technology Provide New Insights into Retailing (What?s In the Box? Investigating the Benefits and Risks of the Blind Box Selling Strategy)
3/7/23
1 item of Media coverage
Press/Media: Press / Media
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JK: KU's North Campus organises placement drive
2/20/22
1 item of Media coverage
Press/Media: Press / Media
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