Shaping bricolage behavior: The role of personality traits among female entrepreneurs

Purpose – This paper examines the predictive role of personality traits on the entrepreneurial bricolage
behaviour of female entrepreneurs in a resource-constrained setting.
Design/methodology/approach – Data were collected using a structured survey questionnaire from female
entrepreneurs owning and operating micro-small firms. The analysis and hypotheses testing were performed
adopting SEM-PLS3.0 software.
Findings – The results showed that all dimensions of the Big Five personality traits significantly influence
entrepreneurial bricolage. In addition, agreeableness, conscientiousness, and intellect were found to be the most
important traits in female entrepreneurs for bricolage behaviour.
Practical implications – The results can help provide a better understanding of the linkages between
entrepreneurial traits and bricolage. Development agencies may take up this result to ensure the appropriate
social inclusion by supporting female entrepreneurs.
Originality/value – To the authors’ best knowledge, this paper is the first empirical study that has
investigated the relationship between personality traits and entrepreneurial bricolage.